Discovered on Pinterest on April 23, 2024

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“Pin by Uma Dwivedi on Friends | Sketch book, Artsy, Art journal”

Another useful design and branding influence

What is this page about?

I'm James Kindred, a brand consultant and graphic designer based in Suffolk. I have over 25 years of experience in brand development, graphic design and digital delivery.

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Why have you kept a reference of “Pin by Uma Dwivedi on Friends | Sketch book, Artsy, Art journal”?

Hello there! This is one of the many images I've admired on Pinterest. While I don't own these images, I certainly appreciate their aesthetics.

With its vast collection of images and designs, Pinterest serves as a designer's mood board, facilitating the conceptualization of unique brand identities.

Using reference materials, like mood boards and look books, is essential for designers to draw inspiration and conceptualize fresh ideas. A brand without a compelling story and vision is merely a name and logo, lacking depth and connection. Design, often the first point of interaction, plays a crucial role in shaping a potential customer's perception of a brand. A brand's voice, values, and vision are amplified and communicated through its design choices. Branding is the soul and ethos of a company, while design gives it a face, voice, and personality.

What Pinterest tells us about this image

Apr 24, 2022 – This Pin was discovered by Uma Dwivedi. Discover (and save!) your own Pins on Pinterest – This was originally posted on Pinterest. See the original

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