Big ideas, community thinking.

It’s time to stop thinking so far away.

Maybe I’m showing my age, or maybe I’m just re-thinking some of my priorities on what matters and where energy should be spent.

Whilst out on a regular Sunday walk with a friend, putting the world to rights, I came to the conclusion that too many people are caught up in dealing with (or getting attention from) things at a global level.

The curse of the internet, social media and rolling news is that it constantly clamours for more content, a bigger audience and a wider net to be cast.

500 hours of content are uploaded to YouTube every minute. (30,000 hours, per hour). But a global content firehose approach doesn’t tackle things at a local, community level.

It’s reaching a critical point where perhaps the sake of creating content is overriding the need for the content to have a true purpose – boiled down to some narrative that can help a community. Even Disney seem to been rushing through ‘content’ over a true narrative.

This post was written by James Kindred

Oh, hey! I’m James Kindred - a graphic designer in Suffolk, UK, and I run Fork: a creative consultancy for start-ups and scaling brands. With over 25 years of experience, I work with start-up and scale-up brands to develop their identity, collateral and brand strategy.

To top